Phoenix Wharf have completed a first outlet for Oricha, a new bubble tea emporium, located on Birmingham’s Coronation Street.

The concept is a fusion of ancient tea-drinking culture and a contemporary treatment, as well as melding East and West, taking inspiration from China, Japan and specially Taiwan, as well as from British tea and coffee houses. This fusion reflects the background of the brand’s owners, one-time students-turned-entrepreneurs, who first met at Bristol University, before plotting their new venture.

The interior features the Oricha branding at large scale, including a fret-cut T Rex, backed by tiles featuring the Oricha crest in pale gold. Other features include digital menu screens, a digital promotional poster screen along with feature lighting and a floor-to-ceiling joinery unit.