Think about the colour red. What comes to mind? Perhaps feelings of anger or love, or perhaps items like lipstick or a stop sign.

Although these might not have been your precise feelings triggered by the colour red, it is likely you associated ‘red’ with some specific emotions. This is a universal human experience and it’s a powerful tool you can use and manipulate to enhance your work as a designer. Recognising that a selection of colours extends beyond individual preference, can help you enhance not only the usability of a brand or interior, but also in influencing consumers who interact with it.